The digital landscape has evolved dramatically over the past decade. Globally, data is being generated and analysed at a rate never before seen in human history – it is not surprising that businesses are increasingly turning to business analysts and scientists to make sense of it all. So what is big data analytics and how does it work?
At DSCallards, our consultants combine decades of experience with their expertise, knowledge and unique skillset to successfully analyse big data and unearth powerful insights for our clients. Collected from a range of sources, our services can drive decision-making in your organisation, and assist you and your employees in developing forward-thinking, informed strategies derived from facts and statistics – not opinion, gut instincts or whimsy.
In simple terms, big data analytics, also known as analytics and transformation, is a form of advanced analytics that aims to derive value from data. Falling under the burgeoning field of data science, it incorporates a number of modern analytic disciplines and processes, including analysis, statistics, automation and artificial intelligence. Other common areas of big data include predictive models, statistical algorithms and what-if analysis powered by innovative analytical platforms.
Big data analytics uncovers information, including hidden patterns and trends, correlations, market changes and customer preferences. As a result, big data is an enormously helpful tool. It can help businesses make more informed, data-driven decisions that shape policies, strategies and campaigns.
Big data is about more than the analysis of statistics. At DSCallards, we increase the value of data by integrating data governance policies, principles and processes into the business strategies of our clients.
Our team prioritise accessibility at every level for our clients by democratising and dismantling data silos. We store data in expansive, innovative data warehouses, with robust authentication and access controls, which are made available to employees and stakeholders alike via interactive, self-service dashboards. Doing so empowers even the most technically illiterate to derive powerful insights from data and helps to implement a data culture in the work environments of our clients.
Since 2001, DSCallards has been helping businesses of all shapes and sizes unearth the power of insight. We are the leading data science company here in the UK, offering a diverse range of services including data transformation, visualisation, capabilities and leadership. From innovative business intelligence tools and advanced analytics to innovative operational reporting, our team can help your business grow by implementing the forward-thinking, data-driven culture it needs to evolve and grow.
If you’re curious about the analytical solutions we offer, have a look at our service page or get in touch with a member of our team today. DSCallards would be delighted to discuss what we do here and how you can utilise big data to bring fresh insight to your business.
Big data analytics analyses large amounts of business data to uncover hidden patterns, trends and correlations. By utilising big data tools, it’s possible for businesses to analyse their data and unearth powerful insights almost immediately in a way that’s a lot quicker and more efficient than more traditional business intelligence solutions.
Businesses can utilise big data analytics tools to make forward-thinking, data-driven decisions that can improve business-related outcomes, strategies and campaigns. Benefits of implementing big data analytics include the ability to develop more effective marketing, find new revenue opportunities, personalise the end-user experience and of course, improve operational continuity and efficiency. With an effective strategy in place, big data analytics can also provide businesses with an advantage over competitors.
Big data analytics is classified into three types:
Big data analytics is important because it allows businesses of all shapes and sizes to answer important questions, create strategies and implement campaigns with more efficiency. By utilising big data analytics, organisations can take huge swatches of data from multiple sources, in multiple formats, and use it to identify risks and opportunities.
Other benefits of big data analytics include:
When it comes to data analytics tools, what you need will depend on the unique needs of your business as well as your long-term objectives. For more information about how you can implement big data analytics in your daily operations and the tools you’ll need, get in touch with the team at DSCallards today.