Data analytics can give us a deeper understanding of your clients. The team at DSCallards can uncover powerful insights that allow businesses to better meet the demands of their customers through more individualised services. Your data can also provide details about your clients’ preferences for communication, as well as information about their hobbies, worries, lifestyles and more.
Data transformation is the process of transforming raw data into a format that is easier to use and interpret for the purpose of data mining as well as recovering strategic information. In order to change the data into the right form, data transformation techniques include data cleansing and data reduction.
As the name suggests, data transformation tools are the assets a business can use to make that happen. Data transformation tools assist in changing data formats and applying business logic to raw data. This is particularly important when combining structured and unstructured data from many sources for analysis.
As the name suggests, a key performance indicator is utilised to evaluate the success and performance of a business or employee. Known/Referred to in short form as a KPI, key performance indicators are quantifiable meaning KPIs can be measured using quantifiable data and information.
In the data analytics sector, KPIs are often used to measure the success of a business. Key performance indicators include revenue growth, profit margins, client success and retention rates.
As the name suggests, a self-service business analytics tool allows members within an organisation such as executives, business analysts and office employees to access data and information themselves and build data reports, rather than relying on an external or internal business intelligence developer. This increased level of accessibility means large and small businesses alike can unearth, analyse and build data-driven strategies with ease and efficiency.