Data Strategy


DSCallards Data Strategy Masterclass

How to Quickly and Easily Devise a Data Strategy That Actually Works

(plus all the tools you need to do it)

Why your business needs a data strategy

The chances are, your business is aiming to drive more value from its data. Whether that’s through better insights, increased automation, digital transformation, artificial intelligence, or even entirely new data products.

To achieve these kinds of data outcomes, your business needs the right mix of data capabilities. But it’s impossible to know just what the right mix is, without taking a strategic view of the entire change journey that your business needs to complete.

A data strategy works just like any other. It pinpoints your data goals, and then reveals the course of actions that will take you there. The risks of ignoring data strategy are equally familiar – you’re likely to spend far more time, effort and money heading in the wrong direction, ultimately arriving at poorer results.

The data strategy conundrum

Enterprise data management is a big and complex topic, so devising a data strategy can feel overwhelming. The key challenge is; how to create a data strategy which is comprehensive enough to be implementable, yet at the same time simple enough for all stakeholders to understand and support?

It’s no good creating a strategy which is so detailed that few people can engage with it. But it’s also no good creating a strategy which is so insubstantial that it can’t be put into real-world practice.

How do you do both?

Learn a faster, simpler and more effective method of devising data strategy

With the DSCallards Data Leadership Team, we have the experience, the methodology, the materials and the answers to help you eliminate the overwhelm, and quickly cut a clear path to a powerful data strategy which will make your business truly data-driven, not just data-busy.

By attending our Data Strategy Masterclass, you will learn:

  • The real-world differences between ‘data-driven’ and ‘data-busy’, and how that shapes a successful data strategy.
  • The hallmarks of a truly data-driven business, and how to adapt and weave them into your own business’s data strategy.
  • How to pinpoint the right data goals for measurably growing the value of your business’s data.
  • Data strategy pitfalls and how to avoid them.
  • The ‘big-picture’ view of a business’s data landscape, and how to translate it into data strategy.
  • How to quickly create a data strategy which is both simple enough for people to engage with, and detailed enough to drive beneficial change.
  • How to use the 4dDX framework, to translate data strategy into real-world and practical data capability development.
  • How to communicate your data strategy to stakeholders, in ways that garner essential support and sponsorship.
  • How to hone your data strategy into a roadmap, for driving the real-world changes that will lead to your business’s data goals.

In addition, every Data Strategy Masterclass attendee will get 3 months access to your very own private online portal, containing:

  • A data strategy document template, for you to keep and use to rapidly build a professional and engaging data strategy.
  • A data strategy presentation template, for you to keep and use for comfortably communicating your data strategy to stakeholders.
  • A data strategy roadmap template, for you to keep and use for timelining strategic data capability development.
  • A perpetual 4dDX license, allowing you to use the powerful 4 dimensional data excellence framework when devising your data strategy.
  • A copy of the full 4dDX strategic data capability development framework.
  • Limited access to the complete 4dDX online data capability maturity assessment tools and analysis.*
  • 3 months access to our online Data Strategy Support forum, providing unlimited access to answers and post-training support from our team of Data Management Consultants.

* Access to the data capability maturity assessment will be limited to one user for 3 months. Unlimited access is available separately – see your account Manager for more details

Who should attend?

Each Data Strategy Masterclass is ideal for data leaders such as CDOs and Heads of Data, who are looking for a reliable, rapid and cost-effective way of crafting a data strategy that passes leadership scrutiny, engages business stakeholders, and translates into practical and measurable development of data capabilities.


This Masterclass is priced at £2,850 plus VAT.

To book today, fill in this simple form.

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