Born back in 1987 by two surfers, Animal is a UK action sports lifestyle brand, supporting events and sponsored riders from grass roots through to pro level. Animal is now an international brand with over sixty stores worldwide, manufacturing authentic surf, snow, skate and bike inspired apparel and accessories.
Due to its success, Animal process tens of millions of records a day through its IBM iSeries system which is replicated onto a SQL Server for reporting purposes and, more recently, for feeding records into its online and e-commerce operations.
Animal was not happy with its existing data replication system that it had in place and a primary reason was its unreliable support contract. Coupled with the fact that its maintenance period was due to expire, Animal felt it was the right time to look for an alternative solution.
Animal’s e-commerce channel is a lucrative avenue to market and as such, the need for robust IT solutions to maximise commercial security and mitigate risks was a key consideration for the organisation.
As member of the Executive Team at Animal, Greg felt that the database replication issue was a key issue for the business and decided to elevate it to the Board.
The IT environment at Animal is complex and required a sophisticated solution. Animal went out to the market to see what database replication tools were available and built up a picture of what they felt would work.
Animal carried out an initial search on Google which took them to HiT Software’s website.
As the Executive Board had placed an urgent deadline on the project due to its commercial implications, Greg applied a dedicated resource to push DBMoto through Animal’s rigorous testing procedures.
Following its trial, it was an easy decision for Animal to take. Greg went onto say,
DSCallards worked with HiT Software to deliver Animal a DBMoto solution that worked well and integrated with its existing environment to replicate data from their iSeries Server to its MySQL
Also, with its flexible licensing structure, DSCallards and HiT were able to ensure that a commercially viable solution was offered to Animal. Greg commented,
DBMoto delivered to Animal the resilient database synchronisation it needed to work over two ‘fail-over’ systems.
In terms of its performance, once the IT Team at Animal were familiar with DBMoto’s functional capabilities, they were able to utilise a further environment and essentially use the solution as an EDI system through its web portal to raise orders.