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The UK retail landscape in 2018 is highly competitive. Customer behaviour and how people choose to interact with and purchase from brands has shifted significantly in recent times. The problem is that many retailers have found it difficult to adapt and keep up with these developments. They lose out on market share, and in the worst cases, go out of business. But for those that fold, there are also others that are thriving. They have found ways to stay ahead of trends and maximise their profits.
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